Even though chatbots have been around only for a while, they have found a top spot in customer support. Along with messaging apps, chatbots are also rising in popularity. Chatbots are artificial intelligence systems that enable customer engagement via messaging, text, or speech. Recently, chatbots are seen as a tool that could enhance companies’ marketing strategy. While it is still necessary to be hands-on with any marketing strategy, bots and automation certainly don’t hurt when it comes to managing processes and generating leads and consumers. Henceforth, the concept of chatbot marketing is highly surging in recent years. IndustryWired has listed top use cases of chatbots that are leveraging a tech end to marketing.
Chatbots as the initial reciprocators
The most modern means of using technology to improvise marketing by connecting directly with consumers is through social media platforms like Facebook and Messenger, and also through the company’s chatbots. Recently, companies are moving towards a change where chatting is becoming an official part of marketing. Henceforth, if your business is receiving a lot of requests and queries through texts, chatbots can be of great help. By using chatbots to directly connect with consumers, they can narrow down their customer service issues to a specific category before directing them to the right person to talk to or the correct answer. Besides, chatbots are also used to take orders or as a marketing tool for advertisement.
Integrating artificial intelligence in chatbots
The behavioural changes in people have impacted online marketing strategy as well. People don’t like waiting for answers from a company when they reach out. They require everything to be delivered rapidly. But humans are way beyond customers’ expectations and no company can afford to employ so many staff at customer service. Henceforth, to cope with customer’s ever-increasing demands and requirements, AI is being integrated with chatbots. This is customizing people’s experience by sending reminders, getting constant updates on necessary details.
Laying the foundation stone initially
To extend the marketing motive, companies should initially get in touch with customers. Even though the first encounter can’t be direct, they have to get some basic details about the consumers to promote the products to them. This is possible with the help of chatbots. Chatbots are ideal for client-based businesses that want to create more leads that will be followed up by a salesperson. The pre-build dialogue like ‘Thanks for stopping by! Can I ask for your email address?’ helps companies to acquire the customer’s email id which they use to market their products.
Voice bots at the forefront
Voicebot is artificial intelligence and natural language understanding-based voice channel for communication that works by converting audio to text format. The AI technology helps identify the key markers in the speech and conclude the best response to dialogue. Generally, the Internet of Voice (IoT) is anticipated to take over the future of the internet. Henceforth, there is no doubt that voice bot is the next generation tool to enhance marketing strategy.
Chatbots booking appointments and making reservations
While some businesses use appointments and reservation as the source of functioning, some others use this as a dedicated marketing strategy to provide customers with a little teaser of their service or products. For traditional offline businesses, availing of chatbots to make reservations and appointments is one of the best ways of implying technology in their working system.