White-hat-SEO-The-key-to-earning-high-quality-backlinks-for-your-website

A very valuable lesson to learn in SEO is that not all backlinks are created equal. In fact, just one quality backlink can bring a whole lot more value to your website and online presence and 10,000 low-quality backlinks. So, the question is: how can you earn high-quality backlinks for your website using only ‘white-hat’ methods? Read on and let’s find out!

What is ‘white-hat SEO’?

In a nutshell, white-hat SEO refers to processes and strategies that do not break or bend any of the rules and regulations laid out by the search engines like Google.

Just like anything in life, where there is money to be made there are plenty of people looking to break the rules in order to get ahead. In SEO, this is known as ‘black-hat’.

If you want to experience genuine, long-term success in SEO, it never pays to cut corners. It’s all about authenticity.

What is the key to earning high-quality backlinks for your website?

The good news is that there are a number of different ways that you can earn high-quality backlinks for your website. One of the most effective is simply creating and sharing world-class, ‘share-worthy’ content that other creators will want to share with their audience. Here are some other top examples:

  • Become a source for reporters and bloggers to reference: establish yourself as an authority in your field and share awesome content with genuine statistics. Take this Search Engine Journal post as an example: “71 Mind-Blowing SEO Statistics”. They share tonnes of useful statistics and reference all of their resources – thus creating a highly useful and share-worthy piece.
  • Create ‘Skyscraper’ content: in other words, create “Complete lists” content. Absolutely everything there is to know about a given subject in one highly detailed and well-written piece.
  • Generate content that is proven to be used in link-building: ‘Why’ posts, ‘What’ posts, and infographics are the types of content that are most commonly linked to. Make some awesome posts of your own and spread the love.
  • Share definitive guides: similar to Skyscraper content, definitive guides are an awesome way to not only establish your authority on a given subject, but also increase the chances of having natural links built.
  • Create a solid guest-blogging strategy: guest-blogging on reputable resource websites is another highly effective way to create strong backlinks for your website. You can share your knowledge and expertise on other relevant, high-traffic sites and add more authority to your own.
  • Create backlinks for other brands and reach out to them: whenever you create an awesome piece of content and rely on a certain resource, make sure you link back to them – and then let them know about it. It doesn’t always work, but some creators are so flattered that they will return the favour by linking back to some of your content in their future pieces.

Conclusion: Create killer content

Ultimately, the key to earning high quality backlinks for your website is to simply create killer content. Invest heavily in a content marketing campaign and over time, your backlink profile will invariably snowball.

Naturally, link building is just one aspect of SEO – and that alone is incredibly complex and time-consuming (not to mention optimising your website for online success).

As such, if you truly want to master it, you may be better off outsourcing your digital marketing requirements to a reputable SEO in Brisbane. That way, you can focus your time and effort on doing what you do best, and allow the experts to take care of growing your online presence.