As an increasing number of customers continue to spend more and more of their time and money online, a strong small business website has become essential. A good business website has become the modern business card – it’s the first point of contact that most potential customers are going to have with your company. And when it comes to your website, you will usually only get one chance to make a good first impression. Optimizing your website is the most important thing that you can do to achieve this.
Boost Your SEO
Simply put, search engine optimization or SEO is a set of practices that are carried out to increase the chance of customers finding your website via searching for relevant keywords using search engines such as Google. There are many different SEO strategies, and with Google always updating their algorithms, these are often being updated and changed in order to ensure that websites are getting the best results. For example, over time, SEO content has changed from being content heavily focused on including the right keywords. These days, keywords are less important, and it’s all about creating content that serves a purpose, understanding user intent and adding value.
Ensure Easy Navigation
The more work your customer has to do when looking for something on your site, the lower the chance that they are going to actually complete the checkout process. It’s a good idea to look at sites that make navigation easy, like Bulk Munitions. A simple, easy to follow navigation system that allows visitors to your site to easily find what they need without confusing them is key. Use clear titles for each menu item, so that site visitors know what to expect from each click.
Focus on Mobile-Friendliness
When you consider any of the best and most popular online shopping sites today, such as Amazon, they all have one thing in common – they are easy to use on a mobile device. With over half of consumers now browsing and shopping on their smartphones much more often compared to using desktop and laptop devices, it has never been more important to ensure that your site is optimized for mobile. A responsive design is the best way to do this. This ensures that no matter the size or type of device that your customers are using, the design will automatically adjust to fit.
Speed Up Load Time
As the information and the products we are looking for become instantly available online, consumers are also becoming more impatient. Studies have found that around forty percent of visitors have no problems leaving a website and looking elsewhere if it takes more than just three seconds to load. If it takes your site longer than three seconds to load content and images, you might be losing out on potential customers and sales. One key website optimization strategy involves regularly testing your load speed and improving it if necessary.
Create a Sitemap
Creating a sitemap is one of the simplest ways to make it easier for visitors to find your website using search engines. This refers to a file that includes all the relevant information about the pages, images, videos and other files on your website and explains the relationship between them. By creating one, you will make it easier for Google and other search engines to discover and index your website which, in turn, can boost SEO and improve your ranking. There are tools and plugins available that you can use to easily create a sitemap for your website.
No matter the main purpose of your business website, whether you are selling online or simply providing information, these site optimization strategies are crucial for your success.