publive-image

TikTok Unveils Comprehensive Strategy to Combat Deepfakes: Technology and Community Collaboration at the Forefront

It comes with a TikTok List of credentials to list AI-created content. Tech companies are introducing labelling and the rise of AI in the US electoral concerns. OpenAI ChatGPT uses this technology.

TikTok has announced plans to label all photos and videos uploaded to its platform with "Content Credentials" digital watermarks generated by artificial intelligence (AI).

The move comes as tech companies announced they would list AI-created products. Previously, TikTok had listed the AI ​​products used in its app.

This change will now apply labels to videos and images generated with external AI tools provided by OpenAI, Google, and Microsoft.

“We also have policies that prohibit real unwritten AI. If such content appears on our platform, it will be removed for violating our community guidelines,” said Adam Presser, TikTok’s head of operations, reliability, and security.

Analysts have voiced concerns that AI-developed products could be used to undermine the US. the upcoming elections. TikTok is part of a group of 20 technology companies that signed an agreement to address the issue earlier this year.

Other tech companies using the same tech

Accepting Content Credentials in its original form includes ChatGPT creator OpenAI. In addition, YouTube (owned by Google) and Meta (owned by Instagram and Facebook) have revealed plans to use the technology.

For Content Credentials tech to work, both the manufacturer of the AI ​​production tool and the platform providing the content must agree on the use of this industry standard. This data can later be used to check if the image has been tampered.

When such tagged images are uploaded to TikTok, they will automatically be labeled as AI-created.

Conclusion: In a digital landscape where the line between reality and editing is becoming increasingly blurred, TikTok’s ambitious plan to crack down on deep fakes represents a proactive and forward-looking approach to creating its platform’s integrity in the hold of the ban.