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Vivo's X100 Ultra Global Launch Scrapped: What's Behind the Cancellation?

Yesterday, Vivo unveiled the X100 Ultra, boasting some of the most impressive hardware available. The flagship features a 1-inch type main camera fitted with a Sony LYT-900 sensor, a 200MP periscope shooter with a 1/1.4-inch ISOCELL HP9 sensor, and is priced at CNY6,499 ($900).

Unfortunately, company representatives happened to emphasize that it still exists in mainland China. Contrary to what was said earlier, Vivo decided not to launch the phone in overseas markets.

The phone is priced at CNY6,499 ($900), but unfortunately, company representatives have confirmed to us that it will only be available in mainland China. As we speculated earlier, Vivo will not launch the phone in overseas markets.

The last time the Chinese phone maker launched its flagship device globally was the vivo X80 Pro in 2022. Hopefully, with Nokia's licensing issues settled, we'll see if it makes a comeback later this year in 2025 at the latest.

Open sales in China begin on May 28. Vivo offers the X100 Ultra in Titanium, White, and Gray color variants. Prices start at CNY 6,499 ($898) for the 12/256GB trim and go up to CNY 7,999($1,105) for the 16GB RAM and 1TB storage version.

Despite this setback, vivo enthusiasts are still hoping that the company will clarify its plans for the X100 Ultra shortly. Whether the cancellation represents a temporary delay or a major shift in Vivo’s product strategy remains to be seen.

Conclusion: Unexpected twists and turns in the fast-paced, fiercely competitive world of smartphone technology are equal for the course. As Vivo moves into this latest development, all eyes will be on the company to see how it reacts and what the future holds for the much-awaited X100 Ultra.