Customers these days are more connected than ever. They have access to information anywhere, any time. They know where to shop, what to purchase, how much to pay, and more. However, consequently, it becomes crucial for businesses or brands to gain customer insight in order to understand their behaviour and shopping journey. Customer analytics provides companies with customer data necessary to deliver relevant services effectively. The deeper you understand your customers’ buying habits and preferences, the more accurate you will predict future buying behaviours. If your company holds on to customer data then you should also be aware of your responsibilities should a customer submit a DSAR request. Simply put, the customer may ask you for all the data that you are keeping on them. Depending on where you are located you may need to fulfill that request.
Customer analytics performs using descriptive analytics, predictive analytics and prescriptive analytics. Simply put, customers analytics evaluates historical customer behaviour, then it helps brands to envisage future outcomes and personalize their customers’ experience by targeting them and showing them highly relevant offers at the right time and place.
IndustryWired has listed the top 10 customer analytics companies worth following in 2021.
Opendoor is an online real estate marketplace that is used to streamline the sales process of home buying and selling. In 2014, the company set out to reinvent life’s most important transaction with a new, radically simple way to buy and sell homes. Opendoor has rebuilt the entire consumer real estate experience and made buying and selling possible on a mobile device. Headquartered in San Francisco, the company currently operates in a growing number of cities and neighbourhoods across the country.
BrightEdge is an SEO platform delivering an uplifted ROI and enabling marketers to increase revenue from organic search. The company transforms online content into tangible business results, like traffic, engagement, and revenue. Its SEO platform is powered by a sophisticated AI and machine learning engine. As it crawls the web and collects first-party data, BrightEdge is the only enterprise SEO company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
Shoppermotion is a Spain-based in-store shopping behavior and analytics company. The company gleans customer paths automatically in real-time without any interaction. It processes millions of visits and serves custom analytics for merchandising, category and marketing teams, all in consideration of visitors’ privacy. Shoppermotion has built a proprietary indoor mapping technology that allows retailers to understand consumer behaviour more effectively.
Feedzai develops risk management tools to prevent fraud and money laundering in transactions. Its mission is to make banking and commerce safe by combining fraud prevention and anti-money laundering under one platform to manage financial crime. Every year, Feedzai’s risk management platform scores trillions of dollars of transactions to protect the world’s largest companies from fraud and money laundering.
Cubelizer is a Spain-based artificial vision system for asset management. The company helps improve the asset performance, examining customer or user behavior in retail and real estate assets such as shopping centers, offices, coworking spaces, supermarkets, stores, etc. Cubelizer systematically provides accurate and quantitative information, in real-time, anonymously and without requiring the active participation of people.
Segment is the leading customer data platform that helps businesses put their customers first. It collects events from web & mobile apps and provides a complete data toolkit to every team in an organization. Founded in 2011, Segment enables companies to glean, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools.
Prosper Marketplace is a United States-based online peer-to-peer lending platform. It connects people who want to borrow money with individuals and institutions. Since its inception in 20005, Prosper has facilitated over US$18 billion in loans to more than 1,080,000 people. The company’s platform provides lists of loan requests with low, fixed-rate loans and no hidden fees or prepayment penalties, enabling clients to easily gain access to affordable personal loans and investors to earn solid returns via a data-driven underwriting model.
Pygmalios is a Bratislava, Slovakia-based technology company that provides customer experience analytics software and services for physical stores. It helps marketers create a personalised shopping experience for their customers. By using intelligent sensors and sophisticated algorithms, Pygmalios analyses many aspects of customers’ behaviour, including at what time customers visit the store, what is their demographic composition, loyalty, or what time they spend in the shop.
Alteryx is a leader in Analytic Process Automation (APA). The Alteryx APA Platform™ unifies analytics, data science and business process automation in one easy-to-use platform to accelerate digital transformation. Using the platform, businesses can find and understand what information is at their disposal, assess data from more sources and easily deliver business insights.
WalkMe was founded in 2011 as a guidance and navigation tool and has since grown rapidly to meet the enormous demand for next-generation digital learning. The company has pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities. WalkMe’s DAP makes it effortless to use any software, website, or app.