IndustryWired compiles the list of 10 most impactful retail analytics companies worth watching in 2021
Data is the new currency for all types and sizes of businesses. Unlike other industries, retailers too, are increasingly relying on a vast set of data to make crucial business decisions and drive superior customer experiences. Large retailers hitherto typically employed in-house analysts to process such an amount of data. However, advances in technology have enabled both multinational retailers and brick-and-mortar stores to turn to advanced, automated solutions to make the most of their data. Retail analytics is one such advancement in the retail industry providing analytical data on inventory levels, supply chain management, consumer demand, sales, etc. It enables retailers to deliver accurate and actionable insight.
IndustryWired has compiled a list of the top 10 retail analytics companies to keep an eye on in 2021.
EDITED is a retail market intelligence platform creating a real-time data analytics software of the same name that is designed for apparel brands and retailers to monitor the apparel retail market worldwide. The company offers a full suite of competitive intelligence software for retailers and brands. Founded in 2009 and headquartered in London, EDITED provides global coverage on the real-time product, assortments, and pricing data from over 140,000 e-commerce websites.
Founded in 2008, ShopKeep is a provider of cloud-based, mobile point of sale solutions to small and medium-sized businesses, giving them access to tools and capabilities they could not access alone. With ShopKeep, customers can accept any form of payment. They also get essential features like automatic inventory tracking, employee management and real-time sales reporting anytime, anyplace.
Cuebiq is a Manhattan, New York-based business intelligence company that provides its clients with consumer behavior and trend insights. Founded in 2015, the company offers its clients marketing, retail, research, and publisher services. Its marketing platform offers audience targeting, offline campaign attribution, performance analytics, and location insights. Cuebiq’s retail platform offers footfall analysis, site selection, and audience and geo-behavioral consumer insights.
RetailNext is a California-based company that allows retailers and manufacturers to glean, assess, and visualize data about in-store customer engagement. The company engages in Applied Big Data for physical retail, delivering real-time analytics. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to analyze how internal and external factors impact customer shopping patterns, providing retailers the ability to identify growth opportunities, execute changes, and measure success.
Crowdz is a finance-savvy platform that lends its clients’ businesses an upper hand: think a competitive invoice auction, instant working capital, and trade finance resources that clear the hurdles. The company provides invoice-financing opportunities to companies in global supply chains, a US$9 trillion market that SMEs traditionally have been excluded from. Crowdz inserts self-executing smart contracts into supply chain transaction points, creating a virtual supply network that automatically identifies optimal suppliers, minimizes risk, and synchronizes supply with demand.
Euclid is a spatial analytics platform that is acquired by The We Company. Euclid uses WiFi signals to understand how people relate to spaces and how spaces relate to each other. It offers analytics that provides a solution for essential visitor insights to power personalized experiences, long-lasting loyalty, and online-to-offline attribution.
Insider helps marketers drive growth using its AI-powered Growth Management Platform. The company merges personalization, data and decision-making engines into one platform to help businesses orchestrate consistent brand experiences across channels and bridge the gap between online and offline. The AI and ML-driven engines are tailored to solve marketing problems optimizing Return on Ad Spend (ROAS), driving conversions and improving product discovery and generating insights that can turbocharge organizations’ personalization programs.
This is a California-based retail traffic counting solution provider. Founded in 2015, the company democratizes the power of big data for every retailer with an affordable and accurate foot traffic counting system. Dor provides the tools needed to make better staffing and marketing decisions, increasing revenue while saving time. Its simple data visualization and analytics solution help hundreds of brands understand the story their foot traffic tells them, using actionable insights to grow their business and exceed customer expectations.
Based in Toronto, Canada, Rubikloud is changing retail and CPG with intelligent decision automation using artificial intelligence. Using AI, the company delivers intelligent decision automation to enterprise retailers through its cloud-native platform. Its Enterprise AI platform requires an infinitely scalable, cloud infrastructure to enable true integration, accelerate adoption times and produce tangible ROI faster while eliminating the worry of capital expenditures on hardware, networking, and support infrastructure.
True Fit is a Boston, Massachusetts-based retail SaaS company. The company provides an intelligent data platform designed for fashion retailers to find online stores. True Fit also provides rich insights to partnering retailers and brands, which leverage insights based on personalized recommendations powered by fit data to inform marketing, merchandising and product development decisions.