Inside King Kohli’s Financial Empire: How Virat Kohli Built a Rs. 1,050 Crore Legacy

Advertisment

Virat Kohli's net worth has climbed to an estimated Rs. 1,090 crore ($131 million) as of early 2026, solidifying his position as India’s most valuable celebrity brand. Despite retiring from Test and T20 international cricket in 2025, Kohli’s financial growth remains aggressive, owing to a massive Rs. 21 crore IPL retention and a portfolio of over 30 global endorsements.

He is now moving toward owning parts of companies and investing in tech startups. This helps him stay rich even when he plays less cricket.

A Masterclass in Brand Diversification


Virat Kohli earns most of his money from businesses and social media. He charges between Rs. 7.5 crore and Rs. 10 crore for one brand deal. One post on Instagram can earn him nearly Rs. 9 crore. Overall, he has moved from being a face for brands to being a business owner. His brand, One8, and his restaurants, One8 Commune, are now in many big cities.

Advertisment

As noted by Business Viewpoint Magazine: "Virat Kohli's net worth grew from business actions that show a clear pattern... He used his personal fame to start high-growth brands. Then he used accumulated capital to take ownership stakes in companies that mirror his values."

He recently made a big move by selling the One8 brand to a large company called Agilitas. At the same time, he put Rs. 40 crore back into that company. This way, he stays a key owner. He will now profit from the brand's global sales and new stores.

Can the Virat Kohli Net Worth Survive the "Wrogn" Turn in Fashion?


Kohli’s wealth is going up, but his clothing business is losing money. In 2025, Wrogn lost 32% more money than the year before. Its total loss for the year was Rs. 75.5 crore. This shows that his fame might not be enough to beat other fashion brands.

Advertisment

According to financial data analyzed by Whalesbook: "Revenue from operations declined by 9% to Rs 223.2 crore, marking the second consecutive year of contraction. Despite lower sales, total expenses rose 2%... leading to accumulated losses of Rs 709 crore."

Virat Kohli is a prime example of how athletes can plan for life after sports. He is focusing on sports platforms and finance companies. This means his income does not depend only on how he plays on the field. However, the losses in his fashion brand highlight that fame alone does not guarantee success.