Oracle Unveils Next-Gen AI Solutions for Sales Optimization

Oracle has unveiled new artificial intelligence (AI) capabilities in Oracle Fusion Cloud Customer Experience (CX) to help merchants, vendors, and service providers accelerate deal cycles.

New AI capabilities will help organizations generate more sales faster by automating time-consuming tasks and enabling front office staff to target, engage, and serve customers more accurately.

Katrina Gosek, VP of Product Strategy, Oracle Cloud CX, said, “AI is constantly demonstrating its potential to enhance the user experience. We are just beginning to see what this technology can do for customer service, sales, and marketing.

“The new AI solutions built into Oracle Cloud CX will enable organizations to increase customer satisfaction and generate more sales and automate processes to enable marketing, sales, and service professionals to spend their best time on business, which makes more sense as technology helps engage and serve customers more accurately.”

Built on Oracle Cloud Infrastructure (OCI) and leveraging its flagship AI services, Oracle supports more than 50 generative AI use cases integrated into the Oracle Fusion Cloud Applications Suite with OCI designed to respect customer enterprise data, privacy, and security.

No customer data with the Generative AI Service is shared with Large Language Model (LLM) users or viewed by other customers. Additionally, the private client is the only entity authorized to use custom programs trained on the data. To further protect sensitive information, role-based security is built directly into the Oracle Fusion Applications workflow to recommend only features that end-users have access to new AI capabilities in Oracle Cloud CX further expand AI capabilities in Oracle Fusion Applications, which helps organizations become more competitive, increase productivity, and reduce the cost of doing business. New AI capabilities in Oracle Cloud CX include:

Gen AI-Assisted Answer Generation: This new generative Artificial Intelligence capability in Oracle Service helps reduce the workload of service personnel by automatically generating known answers as context for customer queries. This will improve customer response times and free up service technicians to focus on complex issues by using the Oracle Digital Assistant to review and answer customer questions.

Assistant scheduling for field service: This new capability in Oracle Service helps field operators optimize their schedules by considering key indicators of availability, location, skills, payment status, etc. It complements businesses based on responsibility and estimated travel time for service delivery and customer satisfaction, leveraging AI to improve.

Opportunity Identification: Helps marketers and salespeople generate more B2B deals and increase account-based revenue by helping them identify the right deals in target accounts to improve cross-sell-up and sales force effectively.

The latest update from Oracle Service is an excellent example of how AI and machine learning models can improve the customer experience and efficiencies that service providers need to excel.

Conclusion: As organizations increasingly recognize the strategic importance of AI in sales efficiencies, Oracle's new solution is poised to set a new standard for sales excellence in years to come in the 1990s.