Court Recognizes Need to Protect Akshay Kumar’s Personality Rights Against AI-Generated Fake Content

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Akshay Kumar, the Bollywood actor, has got interim relief from the Bombay High Court to temporarily protect his personality rights in the face of the increasing threat of AI-created deep fakes and digital creations.

On October 15, 2025, the court issued an order. Justice Arif Doctor, while preventing the misuse of Kumar’s name, image, voice, and likeness, also pointed out the great danger that such digital impersonations can cause to his reputation and public image.

Legal Action Against Digital Misuse

With the support of Senior Advocate Birendra Saraf, Akshay Kumar has filed a civil suit demanding that individuals and entities be prohibited from using his persona without his consent.

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The petition mentioned several cases of such unauthorized usage. One of them was a manipulated film trailer falsely showing him as the Uttar Pradesh Chief Minister Yogi Adityanath, which received almost two million views before it was taken down.

Another deepfake video incorrectly showed him making a statement about Rishi Valmiki, leading to public backlash and protests.

The petition further brought up AI-powered tools for creating synthetic audio that mimics Kumar's voice and style, which are already in existence. Moreover, fake social media accounts, counterfeit products, and deceptive blogs using his image were listed as part of the continuous infringement activities.

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Wider Impact on Celebrity Rights


Kumar’s move is indicative of an avalanche of stars wanting to protect their digital selves. Aishwarya Rai Bachchan, Abhishek Bachchan, Hrithik Roshan, and Karan Johar are among the few who have gone to court in the past to secure their personality rights against unauthorized AI-generated content.

This trend of court cases clearly reveals how celebrities want to protect their identities from digital exploitation enabled by recent technological advances and the increasing incidence of illegal and unethical practices in this field.

The Bombay High Court's temporary decision demonstrates the judges' acknowledgment that it is necessary to adjust the law to address the problems brought about by new technologies, thereby safeguarding the digital rights of individuals in the form of their image and likeness.

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