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Google Challenges US Antitrust Suit with Motion to Dismiss

This past week, the giant Internet company Google has been fighting with the Department of Justice (DOJ) in a new round by asking for dismissing the DOJ’s lawsuit. The lawsuit, which was filed in February this year, charges Google of doing private dominant digital advertising technology in what it terms are "anti-competitive and exclusionary conduct'.

On Sept 10th the legal representatives of Google will present the documents related to the case which are in the summation and the judge will take a decision unless the legal process is suspended for being heard later. To them, it is as if the DOJ has simply not sufficiently shown how Google lists or ranks all results on the internet since the latter's search engine accounts for at least one-third of the market share.

Above all that, Google maintains that the DOJ intentionally established niche markets for the article motivating major competitors to the side of social media platforms.
The core of the DOJ's lawsuit is Google's intricate plan that hinders competition in digital advertising technology while simultaneously helping it maintain its hegemony.

Citing Google's major success in the advertising industry is a statement made in DOJ's press release from last year which states Google has an enormous share of the advertising revenue from its products, which seems to reach almost 30%. DOJ reasons that the necessity for such a level of power to jurisdiction erodes the right to a fair and competitive market.

Attorney General Merrick B. said, at the announcement of the lawsuit that Google was wrongfully indulged in anticompetitive, exclusionary, and illegal actions which were intended primarily to suffocate any competitive threat that emerges to Google’s control.
However, Google counters the DOJ claims which are not within the reach of antitrust regulations. Being accused of Google's virtual monopoly is not one of Google's concerns by that it sheds light on the extent to which the company faces strong competition from big tech players and social media.

The tech company's defense largely relies on the suggestion that a better foresee the competitive landscape in the future, where large tech companies will have a lot of sway over the majority of the digital economy.

Conclusion: As Google moves to reject the U.S. antitrust lawsuit, the stage is set for a protracted legal battle that will determine the future of competition in technology. Whether Google emerges victorious or faces increased regulatory scrutiny, the outcome will reverberate across global technology, influencing innovation, competition, and market growth trajectory in the coming years.