With rapidly emerging modern technologies and connectivity, securing data and other business assets has become of utmost importance. Gone are the days when simple firewalls and antivirus software were only the security measures. Today’s cybersecurity risks are driven by global connectivity and the adoption of advanced technology, especially cloud services. The larger the business, the more likely it is to experience a cyberattack. Integrating advanced cybersecurity solutions can safeguard our sensitive data, personally identifiable information, health data, intellectual property and governmental and industry information systems from cyber theft or damage. It is also essential as businesses nowadays operate remotely.
Cybersecurity is a burgeoning challenge for marketing organizations, too. Marketing has evolved unprecedentedly and continues changing. The industry relies heavily on technology and marketers use various applications to automate, measure and assess marketing functions. In the digital transformation age, protecting data, be it companies’ internal information or customer data, has become challenging for marketers. Since marketing has shifted to digital now, marketers are reaching a broader customer base. This means cybersecurity should be a top concern among digital marketers.
So, how can marketers ensure cybersecurity?
Managing and Safeguarding Customer Data
Typically, marketers gather a large amount of data to understand customers’ behaviors, preferences and needs. Based on that outcome they then devise their product and service marketing plan. While they collect data from various sources using tools like CRM software, mobile systems, etc., security of such data is vital for marketing success. Marketers must use effective data management platforms to glean, manage and protect customer data. They only must collect information valuable to their marketing efforts. Moreover, marketing managers should limit access to data that ensures fewer points of vulnerability in customer data.
Collaborating with IT Teams
Marketers are relentlessly deploying new technologies to add to their marketing toolkit. The addition of these technologies makes marketing departments a cyber target. Working together with IT teams can be an obvious solution to secure enterprise systems from cyberattacks. With consistent and effective communication, IT teams can get to know which tool marketers are incorporating and develop a strategy to keep company and customer information secure.
Managing System Updates
Marketers frequently run updates in their systems. They must manage WordPress websites and use updated software and tools as outmoded software is the most accessible means of a cyberattack. Enabling automatic updates is a good way to ensure that systems and software remain updated at all times.
Managing User Accounts
Cybersecurity risks often occur due to compromised user accounts. As marketers often have user accounts to manage particular site features, they pose a higher security threat. A company website is always on the lookout for dubious user behavior, including excessive access requests, changes in account information, daily downloads, and others. In this regard, marketers should try to access it from a single IP address, as access attempts from different IPs can be construed as suspicious.
Implementing Effective Security Hacks
Cyber threats can occur in many ways such as data breach, email phishing, ransomware attack, and other malware. To protect from such threats, marketers must apply two-step verification, regularly change their passwords, and only use cyber-proof devices. Encrypting files is another security hack that means a file will only be visible to the specific people a marketer sends it to. And they can read and understand the message by using specific software.