Ecommerce is expected to make up 22% of all retail services in the world by the year 2023. In fact, 2020 which turned out be one of the most significant years in the span of existence of ecommerce, saw retail purchases from ecommerce websites to be worth 4.2 trillion US dollars.
While the ecommerce sector is growing at a rapid pace as these statistics suggests, and the post-lockdown world will be more conducive to its growth, there are some drawbacks, and some negative trends. One of the most significant of these is that, while the number of visits to ecommerce portals have increased over the years, it has been found that only 1.94% of these actually convert to purchase of any product. A large proportion (about 40%) of the products that are sitting in the shopping cart are often abandoned.
And often customers discontinue the use of certain ecommerce portals due to customer service or payment and follow up services, along with integration problems across different devices. We believe, headless commerce as a technology can make a difference in this respect.
Why headless? How can it help?
A headless commerce system would imply, decoupling the head, that is the customer facing, marketing and digital business oriented from the backend operations of order and product management.
This would allow for easy transformation of the front end functions, without having to update transform the functions on the backend. This would primarily mean it would allow for greater flexibility and scope for innovation within the marketing of ecommerce services. Omnichannel accessibility to one’s personalised dashboard or shopping cart can be allowed through headless commerce architecture. This means all customers of a particular portal can use various platforms and devices to get the personalised feel, without hassling the ecommerce portal having to update their whole backend functions as increasingly more portals start being used.
What does this mean for ecommerce industry?
Essentially one of the biggest problems of ecommerce industry, which is lack of flexibility and less conversion of items stored in the cart to ultimately being bought by the consumers can be addressed through the use of an omnichannel access to different portals.
This wold mean more profits, and it would essentially mean that the ecommerce portals will be able to get greater flexibility throughout the future.