Top Emerging Ecommerce Trends to Watch in 2020

Every year, there are changes regarding technology and idea that assists marketers to grow their business with new challenges to keep stay competitive. In the eCommerce landscape, things are not different. The ever-changing landscape of e-commerce is continuously rising each year. Considering industry reports, the total value of global e-commerce retail sales is expected to reach US$3.4 trillion by the end of 2019 and to hit US$4.9 trillion by 2021.

This growth is largely driven by the growing number of consumers around the world gaining access to e-commerce thanks to the rise of the Internet, especially mobile devices. Here we have accumulated top e-commerce trends that will shape the industry in 2020 and beyond.

Rise of Customizable Products

Customized or personalized products are those products that are uniquely designed according to individuals’ needs. Most online stores are capitalizing on interactive content like quizzes and surveys to create entirely customized products that meet each individual’s needs or preferences. This is a vital element to any e-commerce retailers’ site as making use of customer data to tailor content and product offerings based on behaviors and their interests have become a standard for B2C e-commerce companies.

Omnichannel Shopping 

Multi-channels approach will become more prevalent in customers’ journeys to purchase products in the coming years. In this way, social media will become a lot more than just likes, shares, and comments and plays a key role in future e-commerce as many social platforms are turning into mini search engines of their own. There are several ways where multi-channel shopping can work. For instance, people now can explore products online and then buy in-store, or purchase products online and pick up in-store. Thus, the more channels shoppers leverage, the more likelihood of increased average order value.

AR and VR Will Become Prevalent

Augmented and Virtual Reality is going to become a vital thing in eCommerce as these technologies enable shoppers to see a product before buying it. These are also assisting customers by allowing them to virtually try on products without physically touching them. In years to come, AR and VR will be largely fueled by the adoption of 5G networks which will provide faster access to visual information of every single product.

IoT Commerce

The e-commerce sector currently is undergoing a major technological disruption. And as the lifestyle of the consumers is changing and becoming more adaptive to online shopping, it is becoming crucial for marketers to make use of technology to provide delight services. In this regard, the Internet of Things (IoT) is gaining a lot of traction as it exchanges data with each other through the internet, assisting retail and e-commerce businesses to deliver their operations efficiently.

Unified Commerce

Unified commerce takes the omnichannel experience much far-off by taking all the disconnected IT systems and replacing them with a single, centralized platform. It typically focuses on greater visibility across the entire business, consisting of inventory, staff, systems and channels, and how these come together to offer a stellar customer journey. Companies with multiple sales channels must provide a consistent customer experience across each by developing an abrupt applicable unified commerce strategy that addresses how to align systems, channels, products and customer interactions to fulfil customer expectations.