How will the marketing landscape look like in 2021 and beyond?

With continuously growing technological innovation, every industry these days are disrupting at an unprecedented rate. In today's digital age, building brand awareness and effectively interacting with clients or customers has become indispensable for doing business. This has essentially put pressure on marketers that are always in quest of seeking innovative approach to keep up with constant updates, new techniques, and variations to algorithms.

As innovations and progressions in technology and creative ideas from marketers keep coming in the front, the year 2021 will see innovative trends having an impact on marketing.

Immersive and Interactive Content

Interactive content is a different and new as well as an engaging marketing strategy. More buyers today are looking for new experiences when they go online to see and purchase products. Therefore, this type of content can help marketers to keep visitors on their page longer. Interactive content is shareable that easily share by customers with their peers. And when users share the content related to products, it will assist in growing awareness of a brand.

Augmented Reality and Virtual Reality

Due to its robust sensory, emotional and perceptual stimuli, Augmented and Virtual Reality (AR/VR) are the idyllic techniques for creating experiential marketing opportunities. As both technologies have gained traction and become immensely prevalent among businesses and customers, these are emerging as top trends in marketing. Not AR and VR merely offer significant opportunities for brand promotion and the sale of products and services, but also for engaging and retaining customers, in both B2C and B2B.

Smart Ad Bidding

Before starting, understanding of smart bidding is essential. It is a subset of automated bid strategies that leverage the Machine Learning technique to optimize for conversions or conversion value in every auction. With Smart Bidding, marketers get four key benefits that assist them in saving time and improving performance. Recently, search engine Google announced its Google Ads updates that will likely lead to automation where smart bidding will become an easier thing.

SERP 

Search Engine Results Pages (SERP) are the pages displayed on the search results by the search engine in response to a searcher’s queries. As being the top spot is no longer a finish line, SERP is now an evolving goal line for marketers. In this process, Google or any other search engine picks out the content for position zero based on its relevance to the search query and other search engine optimization (SEO) ranking factors of the host domain. Position zero is the highly coveted result that some users only want to view. Thus, it is highly sought-after and should be the key focus area of a marketer’s efforts.

Video Content

Video marketing is a very impactful method by which images and audio are utilized to communicate a brand message to the target audience. Since customers respond well to visual content, marketers are continually leveraging video marketing strategy as an imperative digital marketing tool that will likely to be indispensable in 2020 and beyond. By knowing about the audience, having a clear plan ahead pre-production, paying attention to headlines and descriptions, without wasting time, marketers can win today’s disruptive marketing landscape.

Account-Based Marketing

Account-based marketing (ABM) is in its nascent stage now. However, most of the companies know its importance, but lack of skills and resources could limit them to succeed in this space. Similar to personalized marketing, ABM is a business marketing strategy that focusses on resources based on a set of target accounts within a market. Hence, brands will need to screw up alignment between marketing and sales in order to be successful. That collaboration also enables a better orchestration around activities in targeted accounts.