AI in B2B

In a world simplified by artificial intelligence, B2B is still at its first phase of adopting technology. After many sectors realized that there is a storm on the move with Fourth Industrial Revolution approaching them real quick, there was an evident rapid adoption of artificial intelligence and machine learning. As the duo didn’t show any signs of slowing down, B2B grabbed the opportunity to simplify its operations by streamlining disruption. AI in B2B is anticipated to take over repetitive tasks and drive more revenue.

Artificial intelligence and machine learning have evolved to become the two sides of the same coin called business. Especially, AI in B2B is helping companies understand their customers’ needs and aids in leveraging tailored solutions if necessary. On the other hand, machine learning can provide deeper insights and help accelerate decision-making based on customers’ expectations. The duo builds structure to the rich and valuable data and helps B2B companies work effectively. AI in B2B can automate manual tasks and redirects sales representatives to work on improving the efficiency of the product or a solution and grow sales. For example, on average, an employee spends over 5.5 hours a week manually entering data on activities and contacts, which sums up to US$13,200 per year. With the help of artificial intelligence and machine learning, this could be automated and the money spent on data entry jobs can also be diversified for the company’s improvement. According to Gartner, AI in B2B will grow drastically in the coming years. Over 30% of all B2B companies will employ some kind of artificial intelligence and machine learning to enhance at least one of their primary sales processes. 

Applications of ML and AI in B2B

Enhances End Customer Satisfaction

Although the core functionality of B2B business is to fulfill the need of other business companies, it somehow links to the direct customer base they have. Fulfilling the demands of end customers is not easy and that is what B2B companies try to do with technology. In order to find out end customers’ needs, B2B companies have to first get their hands on customer data and analyze them. But manually analyzing customer data is time-consuming and mundane. Therefore, B2B companies use artificial intelligence to obtain, review, and classify data before targeting the potential leads.

Accelerates Intelligent Automation

Implying intelligent automation in B2B is a must in the fast-evolving time. But not to forget, it is a massive step that needs careful access. By automating certain repetitive tasks and completely wiping out human intervention, it eases the burden on marketers and sales executives. Many B2B companies are embracing AI-based marketing automation tools to make content creation and delivery more effective and efficient. 

Drives Growth through Social Media Marketing

Social media marketing has evolved to become the center of attraction among B2B business companies. B2B companies find artificial intelligence compatible with their business operations. Both AI and ML are leveraging exclusive marketing strategies through social media to scale sales and revenue. Some of the extraordinary Ai in B2B social media marketing are listed as follows, 

  • Artificial intelligence is writing effective and attractive content for marketing, web pages, and emails. They ensure that the content is grammatically correct and targets appropriate keywords to reach the right destination. 
  • For many years now, artificial intelligence and machine learning have been working on email marketing. Recently, it got even more sophisticated with tailored emails and automating email processes. 
  • Many B2B companies are focusing on Google’s RainBrain that ranks the content online. As many as 90% of B2B buyers seek help from Google before buying for their needs. Therefore, it is time for organizations to look for effective content through AI that could make their sales go up.
  • Social media ads are gaining traction recently. The social media user base has more than ten-folded in the past decade, paving the way for many companies to use their AI strategy for content promotion.

Availing Chatbots for Better Customer Support

In the digital world, customers are not up to waiting. They need instant answers and service. Therefore, B2B companies are using AI-powered chatbots to address customer issues and attend to their queries. Besides enhancing customer service, chatbots are also a major concept to sophisticate marketing B2B business.