“Man is a tool-using animal. Without tools, he is nothing; with tools, he is all” —Thomas Carlyle.
In 2021, these lines ring true as companies have started relying on tools and technologies to accelerate their business growth.
Do you remember days when the software was limited to disk and drives? How did you choose software in the early 2000s?
Back then, finding software that performs as per your requirement was nothing less than a miracle. If you found one, the software was complicated, which made you manually perform a task.
But, the rise of technology has brought a paradigm shift in the software market, particularly SaaS.
Today, the software or tools space is noisy, and tools no longer have a steep learning curve. With the SaaS market likely to reach $60 billion by 2023, you will find not one, not two, but dozens of similar SaaS tools.
These tools are ubiquitous for business growth, improving productivity, and streamlining business operations. Having the right tools in your toolkit could be the difference between phenomenal and average business growth.
5 SaaS Tools for Growing your Business in 2021
While all SaaS tools boast of business growth and drive revenue, it may take some time to filter out the best of the best tools. To make your life easier and save you from intensive research, we’ve listed the top five irreplaceable SaaS tools for growing your business in 2021.
It’s tool time!
1. Piktochart – infographics maker
Did you know that 90% of information sent to our brain is visuals? So, are you still boring your customers with text-rich marketing material?
Leverage the power of visual marketing and turn complex information into a visual or story that is easily digestible.
That’s why you need infographics. An infographic builds a genuine connection to data and combines with a design, thereby giving your dry data life. It conveys a great deal of useful
information without overwhelming your readers with wordy explanations.
But, how to make an infographic?
You can use Piktochart for creating and designing your next visually attractive infographic. It allows you to juggle between different infographics, including standard infographic size (tall and skinny), posters, reports, or slide decks.
Interestingly, you can either make an infographic from scratch or use a pre-built template to simplify your work. It’s a one-of-a-kind infographic maker as it helps you position yourself as an expert and increases brand credibility.
Benefits of Piktochart
- Incredible visual asset
- More than 15 charts to choose from
- Customizable style and different content blocks
- Design components for timelines, comparisons, and lists
One more reason to use Piktochart: People share infographics 3x more than any other social media content.
Pricing: Freemium pricing with subscription starting at $29 per month.’
2. Range – team collaboration tool
Did you know that 86% of employees state a lack of team collaboration as a reason for workplace failure?
With COVID-19 forcing companies to create a home-office, team collaboration has never been this important. Instead of working individually, collaboration involves dividing up tasks and setting processes to ensure team members work together. It lets your employees work as a team to achieve a common business goal.
That’s where a workplace and team collaboration tool like Range comes in.
Apart from fostering transparency, a team collaboration tool builds a stronger team, breaks communication silos, increases efficiency, and keeps employees engaged.
In the ever-changing digital landscape, collaboration is an indisputable success and growth factor.
Benefits of Range
- Fuels great teamwork
- Keeps your remote team connected, focused, and productive
- Help in planning your day and allows sharing of progress
- Know who’s working on which project
- Improves communication
- Integrates with a range of apps, including Slack, GitHub, Asana, Trello, Dropbox, Microsoft Teams, and many more
One more reason to use Range: Team and workplace collaboration increases innovation and creativity by 35%.
Pricing: Free for up to three teams, and subscription starts at $8 per team member.
3. Time Doctor – time tracking tool
Did you know that employers worldwide lose 4.5 hours per week per employee to time-theft?
With so much on the table, do you still consider micromanaging your team a cumbersome process?
You can reduce instances of time-theft by using a time tracking tool like Time Doctor.
While time tracking isn’t a novelty, it has become a necessity in the current business scenario.
With most workforce adapting to the work-from-culture, time tracking tools help businesses ensure that every hour billed is every hour worked. Apart from keeping employees on track, such a SaaS tool helps you understand the time taken to complete a particular job. It motivates and disciplines employees as they know their work is tracked. Under such circumstances, your employees are less likely to stray away from their goals.
Using a time tracking tool, you can manage and measure efficiency of your employees. In short, it lets you track the performance of your team.
Interestingly, it doesn’t stifle creativity when used correctly, and you don’t end up micromanaging your team.
Benefits of Time Doctor
- Provides automated screenshots of activities
- Provides detailed reports and timesheets
- Integrates with all leading project management tools
- Sends time use alerts
- Gives details on apps and websites being used
- Track breaks
- Available on Mac, Android, Windows, and iPhone
One more reason to use Time Doctor: 20% of every dollar earned by a company is lost to employee theft-time.
Pricing: Freemium pricing with a 14-day free trial and subscription starts at $10 per user per month.
4. Ahrefs – SEO tool
With the exact number changing almost every second, did you know there are more than one billion websites on the internet?
Making your mark in this clutter is like finding a needle in the haystack.
That’s where SEO tools like Ahrefs come to your rescue.
The tool ensures your website is well-optimized for search engines so that your potential customers can find and reach your website. SEO is critical to your digital marketing plan and forms the backbone for your business growth.
It’s simple, if a customer cannot find you on the World Wide Web (www), they’re not going to do business with you.
To make your website searchable and rank better in SERP results, an SEO tool is your best friend. Apart from increasing Google ranking, such a tool gives you in-depth competitor analysis, which helps you position your brand.
Benefits of Ahrefs
- Highlights part of your website that requires improvement
- Performs website audit
- Helps in keywords research
- Determines competitors backlinks
- Finds the most linked content within your niche
- Fixes broken links
- Provides an overview of the performance of every website page
- Tracks your ranking on SERPs
One more reason to use Ahrefs: 75% of people never scroll beyond the first page of Google.
Pricing: Trial starts at $7 with a lite subscription at $99
5. Buzzsumo – content marketing tool
Did you know that 91% of B2B marketers use content marketing to reach their customers?
Content was and will remain the king. It’s the most effective and easiest way to reach your customers, drive traffic, and build relationships. But knowing what kind of content resonates with your audience is an uphill battle.
Content marketing is all about providing value rather than trying to sell your products. Instead of directly asking a customer to buy, it focuses on building a meaningful relationship, ultimately resulting in customer conversion.
That’s why you need a content marketing tool like BuzzSumo.
From lead generation, increase sales to improved audience engagement and reduced customer acquisition cost—a content marketing tool will take your business miles.
Benefits of BuzzSumo
- Gives an idea on content that resonates with your audience
- Index billion of posts and articles
- View most shared content
- Helps in content analysis
- Finds influencers
- Allows real-time content monitoring
One more reason to use BuzzSumo: 61% of customers purchase from companies offering custom content.
Pricing: 30-day free trial with pro plan starting at $99 per month.
Success mantra for 2021: The tools you choose lays the foundation for your business growth as most SaaS tools automate the complicated process. It gives you umpteen time to focus on other essential business aspects—marketing and sales.
Building a smart and action-driven team while keeping the capital afloat may seem overwhelming at starting. But, with the right set of SaaS tools, you can achieve business goals and accelerate your growth. These tools make every stage of your business manageable. From creating infographics to tracking time, team collaboration, and project management, you’re likely to find a SaaS tool.
With so many tools knocking at your door, you’re probably living in the golden era as you can automate every task. Hopefully, these five tools remove the guesswork and tell you which tool will help your business grow in the long run.
When are you becoming a part of the never-ending SaaS revolution? Which SaaS tools are you using?
Do tell us in the comments section!