Petar Reshovski

Williams & Marshall Strategy is a global full-service market research and consulting company, providing market insight and analysis on a wide range of industries and markets. The company currently monitors and covers more than 600 product markets and industries in over 150 countries globally. Besides the market research services, it also offers different types of business strategic consulting services and thus helps its clients make important strategic decisions for their businesses and investments.   

 An Enriched Industry-Leadership   

Petar Reshovski is the Founder and General Manager of Williams & Marshall Strategy. With more than 10 years of experience in the market research and business consulting industry, this is his 3rd company. Peter did two Bachelor’s at the same time – one in Business Administration from Utrecht University of Applied Sciences in Utrecht, the Netherlands and the other in Economics from Plekhanov University in Moscow, Russia. He closed and worked for a wide variety of clients globally, including, but not limited to, Apple, ABB, Bain & Co., McKinsey, ATKearney, Hyundai, ExxonMobil, Total, EY, Bridgestone, Lovol, Sika, Rakuten, BIC, Hyundai, Gazprom, Honeywell, and many more.  

 Driving Businesses to Attain Remarkable Growth  

Before setting up Williams & Marshall Strategy, Petar has compiled a few years of experience in the market research and business consulting industry in Europe (London, Moscow, Amsterdam, Sofia). During that time, he obtained a very clear vision of how the industry works and was able to find in a few niches, which were not filled in at that moment. So, the idea about Williams & Marshall Strategy came out naturally to help fill in the industry niches and improve on the best practices within the industry. The company’s growth and the growth of its product offerings came out naturally, along with the growth of its team and competences. Williams & Marshall Strategy has always believed in the fact that the team should grow first and only after that – its catalogue. Currently, Williams & Marshall Strategy offers slightly more than 90,000 different market research titles and will add about 10,000 more by the end of the year.   

 Delivering Actional Insights to Clients   

Williams & Marshall Strategy clients receive actionable insights on the volume, value and dynamics, trends, growth drivers, threats and opportunities of each market – intelligence that helps them to be always a step ahead of the competition. The company’s reports help its clients make informed commercial planning and strategic decisions and so timely tackle the complex challenges and maximize the opportunities that impact their businesses and drive the generation, evaluation and implementation of powerful growth strategies. It also helps the clients make important strategic decisions like which product to invest in or develop, what market(s) to enter, what companies to acquire, and much more similar as well as how to do that by breaking the complex processes into small and simple steps.  

 Thriving Innovation for Tomorrow  

Williams & Marshall Strategy believes that innovation is a constant and endless process. And the companies that do not innovate frequently are usually the first ones to get out of business. Typically, when it is obvious that there is a need in the market, it is already too late to innovate because most probably at least half of the competition has already done so. So, Williams & Marshall Strategy is always trying to improve on everything it does – by not only using the latest available technology but also trying to improve on each and every process and activity it is engaged in. This is fueled by the company’s endless strive to be better tomorrow, even up just a notch. This is done by empowering innovation in all team members by promoting and motivating innovation; clear commitment towards innovation in all company activities; strategic orientation towards improving all processes, products and services; placing a strong focus on value creation by means of innovation and improvement; allocating resources towards implementing the most innovative ideas and thus commitment to take all innovative ideas to the market as soon as possible.  

Client Feedbacks That Make Business Achievable  

Williams & Marshall Strategy has worked with clients from more than 50 countries globally, ranging from small family businesses to large Fortune 500 companies with thousands of employees. It would not be fair to the rest of them if the company chooses to mention the feedback by just a few of them and there is something they all have in common – they just want the best value for their money. So, ensuring the high quality of its work is of utmost importance for the company. Based on its data and recommendations, the company’s clients make multi-million-dollar decisions. And in such cases, organizations just do not want to provide them with something less than the highest possible quality.   

Customer feedback is one of the most important metrics a company should follow. Williams & Marshall Strategy is always trying to engage the clients in conversations about the quality of its products and services even after finishing small projects, as the insights the company receives from them are invaluable. Of course, it is always very motivating to hear that the clients loved the company’s services and would not hesitate to hire it again. But the really important part is paying very close attention to the things the clients did not like in the process and making sure these are improved. Because it is always great to “wow” a client that knows the company well and knows what to expect. So, the biggest reward for Williams & Marshall Strategy is the fact that some of its clients have worked with it for years and will continue to do so in the future as well.   

As for awards, this year Williams & Marshall Strategy has been chosen among the “50 Most Innovative Companies To Watch” globally by The Silicone Review. The company has also been shortlisted for more than 10 other awards this year, both locally and globally.   

Evolving Challenges in the Way to Success  

For Williams & Marshall Strategy, the biggest challenge was how to find, hire and constantly motivate the best people. Because a company’s most important asset is the team behind it. As for hiring – the company learned to use an approach that attracts the brightest people on the market and at the same time quickly weeds out the bad fits for its culture. “In terms of hiring and motivation – at first, we were not able to offer the most competitive salaries on the market. So, we had to be creative in terms of what we could offer – big projects for interesting global clients, flexible working hours, ability to work from home or just anywhere, constant salary increases, etc,” says Petar.  

Some of the other challenges Williams & Marshall Strategy has faced are more or less similar industry challenges – strong competition from the large multinationals, increasing competition (only in the last two years, three huge global companies have entered the market), to name a few more.   

The Roadmap Ahead  

Petar and his team hope that in a few years Williams & Marshall Strategy will be bigger, with more successfully completed projects and with thousands of new satisfied clients. As for the industry as a whole, they expect the next few years to be rough, shaped by the solutions of important global uncertainties and problems like the Brexit, the Trade war between the USA and China, the strongly fluctuating oil prices, the slowdown of a few of the leading global economies, etc.