Will Encouraging Platform Democracy Help Facebook Gain Back User’s Trust

FacebookFacebook and BIT partnered to explore deliberation as a way to both democratize and decentralize

Facebook is a popular social network that makes it easy to connect and share images, videos, and messages with your friends and family. Meta, the parent company of Facebook hired a policy consulting firm named Behavioural Insights Team(BIT), to bring Facebook users into the policy development process. The BIT is an independent research agency working with the Department for Communities (DfC) to explore why people might not claim Pension Credit. Meta and BIT worked to find about 250 people who were broadly representative of the Facebook user base.

Embed Facebook posts inside of your Bit documents by adding a shareable link. It’s time to communicate beyond text and images in your documents. BIT has long championed addressing and mitigating the potential harms of online environments. Meta and BIT partnered to explore deliberation as a way to both democratize and decentralize platform decision-making. BIT for the content that is not necessarily false, yet expresses views that may contain misleading, low quality, or incomplete information that can likely lead to false conclusions.  It was feasible to bring together representative groups of Facebook users data to engage in an in-depth discussion about complex policy questions and, ultimately, reach concrete decisions.


Facebook working to combat misinformation:

Facebook has a responsibility to do what it can to help slow warming and help make climate science more accessible. Facebook’s new climate feature is similar to other information hubs that Facebook has rolled out in the past few months, including one on the coronavirus, and another with voting information. Its goal is to support organizations working to combat climate misinformation and spur new solutions.

The data, Facebook see that misinformation makes up a small amount of the overall content about climate change on Facebook apps. Meta promised to label climate misinformation, but a report from the watchdog group Center for Countering Digital Hate found that the platform only labeled about half of the posts promoting articles from the world’s leading publishers of climate denial.

Facebook has announced new efforts to combat climate crisis misinformation on its platform. BIT is to empirically test the reliability and replicability of alternative deliberative processes. BIT impact of specific design choices on the participant experience and quality of deliberation. BIT and Meta plan to continue their collaboration, in the hopes of further refining and scaling user deliberation.

Facebook offered the group a variety of possible solutions to problematic climate information, and the group deliberated and voted on their preferred outcomes. Facebook continues to add new facts to the facts about climate change section in consultation with climate communication experts from the Yale Program on Climate Change Communication, the University of Cambridge, and Monash University.