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In the past, online businesses have had just the option to live and flourish among all sorts of customers by the use of keywords. However, with the changing times and decades, this approach may lose their ability in almost industries that utilize visual platforms like fashion and home décor. Most retailers, including Amazon, H&M, Asos, among others, already allow online shoppers to search for items through an image. And this trend is well accepted especially amongst the under age of 25, where over 70 percent of them already practicing this tool or planning to leverage it, in years to come.

According to the Social Science Research Network, a human brain can identify images seen for as little as 13 milliseconds, and 65 percent of us are visual learners. Meaning that more than half of human beings recognize, absorb and keep in mind information better if it is communicated through a picture or video content.

That is why some of the world’s most key internet players have become pioneered in adopting visual recognition services or visual search system. Online giants like Pinterest, Google, Amazon, among others all have embarked on the ability for users to search for online content through images.

This year, e-commerce giant Amazon, for instance, announced its sizable investment in visual search that will provide users the ability to search by image. The new service, named “StyleSnap” on the Alexa app, allows users to make a replica of their favorite fashion simply by uploading a photo and embedded artificial intelligence then provides the most germane products to their search.

This update follows a trend that has been a long time in the making. And certainly, Pinterest which began its visual search feature back in the year of 2015, has been taking benefit on this computer-vision technology for some time by luring users as well as offering an attractive user experience.

Modern Shopping Behaviors Influenced by Visual Search 

Visual search is changing modern shopping behavior as consumers these days making use of visual search navigation options to explore products online. The visual recommendation technologies comprise the best of image recognition with the ability to optimize the entire onsite experience assisting customers to fulfill their needs timely.

Also, by embracing this kind of solution, retailers can enable their buyers to explore their entire product catalogs using images alone. Visual search and visual tagging functions interpret, analyze and tag visual attributes in merchandises to make them searchable and visible in onsite search results.

In a crux, visual recommendations or visual search delineate the unique processes that offer retailers the ability to unlock relevant product recommendations and search results to shoppers when they look for a product using images. The technology also enables brands to automatically recommend products through images rather than words and texts.