Creating an effective user experience (UX) design to drive the strategy design process
A good UX design helps users when they interact with businesses. Unlike UI design (User Interface design) that creates intuitive, aesthetically-pleasing, interactive interfaces, UX design identifies and solves user problems. UX design typically comes first in the product development process, where a UX designer maps out the user journey and then the UI designer fills it in with visual and interactive elements. User experience can be applied to any kind of product, service, or experience. Essentially, UX helps fulfill the user’s needs, delivering positive experiences to keep users loyal to the product or brand.
When it comes to building an effective user experience, it requires devising a quality strategy. Getting to know about the target audience enables UX designers to create experiences that relate to the preferences and emotions of users. The more data they glean, the better they learn and understand their customers. Key Performance Indicators (KPIs) are essential when building a quality UX strategy. They provide an accurate number to the revenue increase businesses want or the bounce rate they already face.
Besides, UX strategy relies on and requires the information pertaining to the needs and expectations of the target users, conditions and interests of stakeholders, objective technical capabilities, and more.
How Do UX And UI Designers Work Together?
Generally, user experience and user interface go hand in hand. When UX and UI designers work together, everyone within an organization can plan more effectively. Designers have a better idea about what trends are hot, keeping the design fresh and innovative. As UX designers perform a variety of tasks focused on product optimization for effective use, UI designers focus on the product’s appearance, presentation and interactivity.
Both UX and UI designers are familiar with the visual styles of a product or site. They know exactly where these design patterns are implemented and in use throughout the product or site. They also bring a creative, intuitive sense of style that is unique and cannot be simulated.
UX designers particularly work with a wider product team and often find themselves bridging the gap between the user, the development team, and key business stakeholders. They advocate for the end-user or customer.
Pairing Design and Developers
Based on projects, UI and UX designers help in solving the problem within a product. Developers always look for new trends, technologies and features. By using their knowledge, a UX designer can react to data and iterate on features much faster. As this can help predict a user’s needs before going into production, it can also minimize troubleshooting post-launch as well. Developers must be involved in vital internal and client conversations, like brainstorming and strategy sessions. So, UX design refers to the overall experience through an effective product design.