AI in digital marketingWatch out for the top use of AI in digital marketing and how companies are using AI applications.

Artificial intelligence has not just transformed the technological world. It has also had a significant impact on the marketing world. AI is now prevalent in the digital marketing domain as well, working in the background while making pay-per-click advertising more effective, personalizing websites, creating content, predicting behavior, and more. Marketers are quickly realizing the benefits of the technology, and 84 percent of marketing organizations are implementing or expanding their use of AI and machine learning. This article lists the top use of AI in digital marketing.  

Content/Product Recommendations

Few of the most effective digital businesses have assembled their product offerings around the capability to deliver highly personalized and relevant content or product recommendations. This all arises from AI-based clustering and understanding of consumer data matched with demographics and profile information. These AI-based systems recurrently become accustomed to your likes and dislikes and respond with new real-time recommendations. Publishers are also applying AI-driven content and product recommendation widgets that can classify correlated content to surface to consumers. They even personalize those recommendations grounded on the consumers' browsing behaviors.

Voice Search Analysis

Voice search is a relatively new introduction to AI applications in digital marketing. Google, Amazon, and Apple have created the voice search option, and all you have to do is utilize it to the fullest. Leveraging your business through voice search brings organic growth to marketers. While searching through voice search, people have a high intent for buying the product/service for which they searched. So, it can prove highly beneficial to your business.

Personalized Product Recommendations

This is one of the widely used AI technology by eCommerce/ retail brands. Personalized Product recommendations help such brands to serve their customers better. They understand what the customers are interested in based on their browsing history, buying history, etc. This helps in targeted marketing and hence boosts sales. It also helps save a lot of time and money. 

Online Customer Service

Given that creating a stellar customer experience is so paramount today, AI-powered chatbots are increasingly used to having personalized, humanized conversations with your customers, as and when they need one. Unlike regular chatbots that function on specific keyword inputs, AI-powered chatbots can replicate the way a human would respond. Think of it as having a 24×7, trained customer service rep available to address multiple customer queries across all time zones, without an annoying wait time. Yes, this is already in use by many leading brands across the globe, and we can expect to see this gain more popularity.

Content Curation

AI can be employed to curate and serve the most relevant and engaging content for your customers/website visitors based on their past behavior, likes, dislikes, location, and more. How is that for creating delight? Given the rising importance of content marketing in customer satisfaction, this is an excellent way to show your customers that you care for them. Most of us would already be familiar with the custom recommendations that we receive on eCommerce sites or video streaming apps. This is an excellent example of AI-powered content curation.

Targeted Advertising

Targeted advertising can deliver highly relevant messages to specific customers or target a particular audience. Machine and digital marketing learning can segment customer data into groups based on different factors, such as age, gender, and location, and then deliver the right message to the right people.

AI-Generated Content

It’s almost impossible for a machine to write articles! Or is it? Many websites can write articles for you. However, the most crucial factor, which is creativity, lies in the hands of marketers. Marketers can only use these tools to attract more engagement on their website through their blogs. In case you’re writing data-focused stories like market data or sports-related topics, these tools can be of much use to you.

Strategy Inputs

AI is without a doubt, much better at analyzing huge chunks of marketing data into actionable intelligence. Using complex statistical models and software, AI can not only help us analyze what has worked and what has not, but it can also help predict future customer behavior. All of these arms marketers with data points that are crucial to getting the most out of their digital strategy, and planning their campaigns more effectively.