Title 1Universal Music Group partners with YouTube for Music AI incubator

YouTube announced on August 21 that it is opening a Music AI incubator, with Universal Music Group as its first partner.

Google-owned corporation begins to solidify its intentions to integrate generative AI technology into its video-sharing platform.

In response to brief orders or suggestions from users, generative AI technology may produce text, pictures, sounds, and other media types.

As part of this project, they would collaborate with the estate of musical legend Frank Sinatra, rapper Yo Gotti, and a few others.

This statement comes after YouTube CEO Susan Wojcicki revealed intentions to provide generative AI tools for artists in March 2023.