Social media influencers have embraced AI to spice up their material.
But they are facing increasing competition from AI-generated Instagram, TikTok users, and YouTubers.
Aitana Lopez, who has over 300,000 Instagram followers and is characterized as a "gamer at heart" and "fitness lover" -- but she's not real.
The Clueless, a Barcelona-based firm that defines itself as an "AI modeling agency" led by "visionaries on a mission to redefine the world of influencers" founded Aitana.
Concerns over the propagation of deepfake movies, which may be used maliciously, have been raised by the development of AI.
Meta, which owns Facebook and Instagram, announced on Friday that "Made with AI" labels would be added to AI-generated material in May