Media Industry Must Enhance Skills to Address AI Challenges

According to Astro AWANI editor-in-chief Ashwad Ismail, incorporating AI technology into the business must be seen positively.

Ashwad believes that an individual's capacity to enhance his abilities would be critical in the media industry's shift to new technologies.

Technological advancement will constantly evolve, and this will influence the media sector.

He stated that the rapid advancement of AI raises a number of ethical, societal, and legal concerns.

Astro AWANI has released JIWA: A Guideline for AI Utilization, which defines standards for using AI in news reporting.