IBM's initial testing of Adobe's generative AI tools shows significant productivity gains, reducing design cycle time dramatically.
Adobe's strategy focuses on creating AI systems trained on proprietary data with legal safeguards, targeting large businesses.
IBM's design officers highlight the efficiency of Adobe's tools in generating ideas and variants for marketing campaigns.
Short-term impact on design industry employment involves existing teams handling increased workloads.
Long-term implications for employment remain uncertain, with recognition of designers' evolving role in guiding and refining AI outputs amidst expectations of potential job reductions.