How Wedding Season Impacts Gold Demand in India

Increased Jewelry Purchases: Weddings drive high demand for gold jewelry as it holds cultural and traditional significance in Indian ceremonies

Rising Gold Prices: Increased seasonal demand often pushes gold prices higher during wedding months

Boost for Retailers: Jewelry retailers experience a surge in sales, with promotional offers and discounts targeting wedding shoppers

Investment Demand: Families invest in gold coins and bars as part of wedding rituals and as a secure financial asset

Regional Preferences: Different regions see varying demand based on customs, with South India typically leading in gold consumption