How to Drive Traffic from Instagram to Your Website

Optimize your Instagram bio: add a clear call-to-action and direct link to your site. Use URL shorteners for an attractive, clickable link

Use Story Highlights for visibility! Post Stories linking to your site and save them in Highlights for easy, ongoing access.

 Instagram’s Link Stickers let you add clickable links in Stories, perfect for driving direct traffic to any website page

Engage with Reels by posting informative clips with clear prompts and website links in captions to increase reach and conversions

Use Instagram Ads to promote posts with website links, reaching new audiences and driving significant traffic to your site