How AI is transforming the ad world for creatives and influencers

Although AI has long been used in media planning, Gupta noted that it has not yet gained traction in advertising.

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It is a boon for tiny companies since they can now produce work without having to hire pricey designers and artists because it can generate text, photos, and videos, he added.

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Google debuted Gemini, a new and ambitious generative AI (artificial intelligence) model, on Wednesday.

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A completely AI-generated ad for Dabur India's Red Paste dental care brand was just unveiled by digital firm Pulp Strategy.

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The agency's founder, Ambika Sharma, stated, "95% of our clients are excited about the fact that we use AI in some capacity."

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How AI is transforming the ad world for creatives and influencers

Although AI has long been used in media planning, Gupta noted that it has not yet gained traction in advertising.

It is a boon for tiny companies since they can now produce work without having to hire pricey designers and artists because it can generate text, photos, and videos, he added.

Google debuted Gemini, a new and ambitious generative AI (artificial intelligence) model, on Wednesday.

A completely AI-generated ad for Dabur India's Red Paste dental care brand was just unveiled by digital firm Pulp Strategy.

The agency's founder, Ambika Sharma, stated, "95% of our clients are excited about the fact that we use AI in some capacity."

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