Google to Introduce AI-Based Ads in Its Search Generative Experience

On Tuesday, Alphabet, Google's parent company, reported third-quarter profits and saw tremendous increases across the board.

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The company's greatest earner, however, was its Search division, which increased by 11% year on year to $44 billion.

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AI integration, also known as Search Generative Experience (SGE), has been widely implemented in search.

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Google now aims to transform SGE into a sustainable cash producer while also bringing advertisements to this space.

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During the call, Google also stated that SGE is a prospective product that might someday replace Search.

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Google to Introduce AI-Based Ads in Its Search Generative Experience

On Tuesday, Alphabet, Google's parent company, reported third-quarter profits and saw tremendous increases across the board.

The company's greatest earner, however, was its Search division, which increased by 11% year on year to $44 billion.

AI integration, also known as Search Generative Experience (SGE), has been widely implemented in search.

Google now aims to transform SGE into a sustainable cash producer while also bringing advertisements to this space.

During the call, Google also stated that SGE is a prospective product that might someday replace Search.

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