Eminem's Crypto Ad Misses the Mark

Eminem's crypto ad lacks creativity and fails to leverage his persona effectively.

[{"selector":"#anim-06ff3535-6383-4f43-91ea-d51a2625a4b3","keyframes":{"transform":["translate3d(-162.50001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-445eb314-556c-4f90-a851-4b93d36f0f24","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-727e09a6-e10c-4482-ad1e-77a94000a4a5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The ad features Eminem's voiceover in a generic boxing scene with disconnected platitudes.

[{"selector":"#anim-391379b3-238c-4cbd-8cfb-6395913f00c7","keyframes":{"transform":["translate3d(-164.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fef7e05-a9fa-4895-bee8-3e9871eb7fde","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1699311-1b70-48b0-a7f9-b87b11112030","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Speculation surrounds Eminem's motives, possibly tied to promoting his upcoming album.

[{"selector":"#anim-415902be-c9c0-4872-90e8-748e215106f6","keyframes":{"transform":["translate3d(-161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6367dc0-1096-48e3-96c3-b0984de9fe85","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fe42ac7-2fbf-4377-9093-c0763ec3533d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Despite Eminem's past crypto involvement, the ad lacks any creative references to it.

[{"selector":"#anim-776b9465-3038-4e0f-9c09-3d6fe0764be9","keyframes":{"transform":["translate3d(-153.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81e7826a-f803-493c-9f33-47a8d0b7b1a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-501b7416-12fa-4fb0-b526-6f3be9783b7a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The criticism extends to the broader trend of celebrity endorsements in crypto ads, urging for more imaginative approaches.

[{"selector":"#anim-a9ab1ef6-218b-44a9-9ce2-27f02d47aae7","keyframes":{"transform":["translate3d(-153.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0541d1d-a75c-42e0-9200-81c0e16c14ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-152ea3ee-2f79-4683-8949-a800d59c650f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Eminem's Crypto Ad Misses the Mark

Eminem's crypto ad lacks creativity and fails to leverage his persona effectively.

The ad features Eminem's voiceover in a generic boxing scene with disconnected platitudes.

Speculation surrounds Eminem's motives, possibly tied to promoting his upcoming album.

Despite Eminem's past crypto involvement, the ad lacks any creative references to it.

The criticism extends to the broader trend of celebrity endorsements in crypto ads, urging for more imaginative approaches.

Read More Stories