Disney uses AI for Advertising on Disney+ and Hulu

Disney is harnessing AI and is preparing to launch "Disney's Magic Words," a pioneering advertising technology designed specifically for its two platforms, Disney+ and Hulu.

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This new, unique application uses artificial intelligence and machine learning to analyze situations and recognize content, brands, pictures, and emotions.

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The new tool will assist marketers in using information to connect their advertisements with the mood or topic of certain moments from movies or TV series.

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This will allow advertisers to adapt their messaging to connect with viewers on a deeper level.

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Disney has started an early beta test of its advertising product with six major advertising firms: Dentsu, Omnicom, Horizon Media, GroupM, IPG Mediabrands, and Publicis Media.

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Disney uses AI for Advertising on Disney+ and Hulu

Disney is harnessing AI and is preparing to launch "Disney's Magic Words," a pioneering advertising technology designed specifically for its two platforms, Disney+ and Hulu.

This new, unique application uses artificial intelligence and machine learning to analyze situations and recognize content, brands, pictures, and emotions.

The new tool will assist marketers in using information to connect their advertisements with the mood or topic of certain moments from movies or TV series.

This will allow advertisers to adapt their messaging to connect with viewers on a deeper level.

Disney has started an early beta test of its advertising product with six major advertising firms: Dentsu, Omnicom, Horizon Media, GroupM, IPG Mediabrands, and Publicis Media.

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