Communication Fields in the Age of AI and Machine Learning

PR, advertising, and content-making are all likely to face major changes because of AI and operational ML.

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The approximate US$8 billion Indian digital advertising market.

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The application of generative AI and ML is anticipated to have a major impact on the advertising sector.

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The efficiency of digital advertising in India might be extensively improved by operational machine learning.

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This technique can establish which ad creative appeals to specific user groups by conducting a large number of mini-experiments.

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Communication Fields in the Age of AI and Machine Learning

PR, advertising, and content-making are all likely to face major changes because of AI and operational ML.

The approximate US$8 billion Indian digital advertising market.

The application of generative AI and ML is anticipated to have a major impact on the advertising sector.

The efficiency of digital advertising in India might be extensively improved by operational machine learning.

This technique can establish which ad creative appeals to specific user groups by conducting a large number of mini-experiments.

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