The BJP is now utilizing artificial intelligence to reach out to people in their preferred language.
In its aim to win 370 Lok Sabha seats on its own in the next Lok Sabha elections, the party understands the areas where it did not perform well.
To that purpose, the BJP has started translating Prime Minister Narendra Modi's talks into Kannada, Tamil, Telugu, Malayalam, Bengali, Odia, Punjabi, and Marathi in real-time.
According to sources, the fact that four of the eight languages are Southern is not a coincidence.
In 2019, the BJP won just 29 of the 129 Lok Sabha seats in the southern states, the majority of which came from Karnataka.