Apple Tests New AI Tool for App Store Ads Optimization

According to Business Insider, Apple is purportedly developing an AI-powered advertising platform.

This cutting-edge technique is purportedly intended to optimize ad placements inside the App Store.

Apple's entry into this field is noteworthy, considering its relatively restricted advertising possibilities.

Apple now provides a few ad options in the App Store, allowing developers to promote their apps under the tabs of app product pages.

The corporation also conducts advertising campaigns for the News and Stocks applications, albeit these are mostly organized by third parties such as NBCUniversal.