As the generative AI competition heats up, Apple is allegedly investing millions of dollars per day in developing numerous artificial intelligence (AI) conversational models.

According to The Information, the tech behemoth is developing different AI models across multiple teams.

According to the story, the technology might allow users to tell their phone's Siri speech assistant to generate a GIF from the past five images they've taken and text it to a buddy.

Four years ago, Apple's chief of AI, John Giannandrea, ordered the development of a team to create conversational AI, also known as large-language models.