Anticipated Drop in Apple Sales as Market Awaits AI Integration in iPhones

Apple's plans to add generative AI to its iPhones and restore falling sales in the critical Chinese market will be scrutinized on Thursday.

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Long seen as a must-have investment on Wall Street, Apple shares have lagged other Big Tech firms in recent months.

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It lost more than 10% this year as concerns grew over its delayed rollout of artificial intelligence services.

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At least US$5 billion of the US$51.3 billion in iPhone sales last year was effectively catching up from setbacks in the December 2022 quarter.

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This would be Apple's worst revenue fall since the December 2022 quarter, when revenue dipped 5.5%.

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Anticipated Drop in Apple Sales as Market Awaits AI Integration in iPhones

Apple's plans to add generative AI to its iPhones and restore falling sales in the critical Chinese market will be scrutinized on Thursday.

Long seen as a must-have investment on Wall Street, Apple shares have lagged other Big Tech firms in recent months.

It lost more than 10% this year as concerns grew over its delayed rollout of artificial intelligence services.

At least US$5 billion of the US$51.3 billion in iPhone sales last year was effectively catching up from setbacks in the December 2022 quarter.

This would be Apple's worst revenue fall since the December 2022 quarter, when revenue dipped 5.5%.

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