Amazon Alexa gets smarter with new AI features

Amazon plans to launch a premium membership layer for its voice assistant, Alexa, named Alexa Plus.

This premium edition, powered by the latest Remarkable Alexa, has more conversational and personalised AI technologies. 

According to Insider, the commercial version of the voice assistant, dubbed "Alexa Plus," would be driven by a newer model which will give consumers personalized AI technology.

The team has already tested the strategy with about 15,000 clients and intends to launch the subscription model on June 30. 

However, individuals acquainted with the situation indicate that the launch might be moved up due to internal disputes.