Veetee foods UK

UK-Based Veetee Foods Expands Global Footprint with $36M State-of-the-Art Facility in Selma, North Carolina, Promises to Create 200 Local Jobs

Veetee Foods, the UK-based family-owned UK rice products company is on the cusp of expansion into the US. With an investment of $36 million, Veetee Foods will soon be open for business in Selma, North Carolina. Along with this massive funding and an even bigger plant, Veetee Foods will also create a localised employment of 200 jobs and cement its presence in the American market.

Production Plant in the Works

As Veetee is set to open a new facility in Selma, North Carolina, US, the plan to enable the company to increase its production capacity is in the cards. Veetee Foods' new facility will serve as a major production and meet the growing demand for its products in the US. The first batch of production will include bagged rice varieties such as basmati and jasmine, microwaveable rice pots, and convenience foods like pasta, ramen, and mac 'n' cheese under the Hungryheads brand.

This partnership between the UK and the US is being heartily welcomed in the States. Especially in the state of North Carolina which is  supporting the project with a Job Development Investment Grant over a 12-year period, including funding of almost $1 million. Echoing this sentiment, the Governor of North Carolina, Roy Cooper welcomed Veetee Foods to North Carolina, and said, “Our state's talented workforce and worker training systems, along with our infrastructure and transportation networks, give companies the confidence they seek in a world-class business location like Johnston County.”

A Little about Veete Foods

Veetee Foods is a home brand in the UK and has gained severe popularity since its inception three generations ago. This family Food Group supplies its products to all major supermarkets and online through its own website. The company's remarkable success through decades in the UK market has laid the foundation for its US expansion through HungryHeads, a range of ambient meals for students.

On this landmark deal, Veetee Foods director, Rajiv Varma, expressed his excitement about the US expansion, saying, “We are humbled by this opportunity and are equally excited to unleash a wide range of delicious meals that families across the country will no doubt enjoy.”

Founded in 1987, Veeteee Foods was the brainchild of husband-and-wife team Moni and Rajiv Varma. From humble beginnings, the company has grown into a global business with operations in the UK, India, and now the US. The Varma family's vision for expansion has led to the creation of a diverse product portfolio, including the recently launched Noodlehead line of instant noodles.

Reason Behind Choosing North Carolina

Veetee Foods chose North Carolina for its US facility due to the state's business-friendly environment, talented workforce, and infrastructure. The company was attracted to Johnston County's strategic location, which provides easy access to major transportation networks.

Veetee Foods' US expansion marks a significant milestone in the company's history. With its new facility in North Carolina, Veetee Foods is poised to become a major player in the US food industry, bringing its delicious products to families across the country.