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10 Ways SEO Professionals Are Using ChatGPT Right Now for Top Performance and great success
ChatGPT is a large language learning model. It can interact with users conversationally, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises, using artificial intelligence and massive amounts of data.
While this OpenAI-created chatbot isn't a direct competitor to Google, it is altering the way searches are conducted. And this will have a significant impact on search engine optimization. We've only scratched the surface of the possibilities for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a human-like manner. It can write essays, fictional stories, poems, and even ad copy, which makes professional writers like me nervous. ChatGPT is intelligent enough to write meta descriptions and debug code in addition to content.
How SEO Professionals Are Already Using ChatGPT
1. Locate and provide relevant keywords
ChatGPT allows you to conduct keyword research quickly and easily. Simply open the chatbot, enter a few target keywords you want to rank for, and wait for it to load a list of related keywords. The benefit is that it recommends a list of keywords based on the most recent search results, ensuring healthy competition.
2. Double-check your grammar and spelling.
ChatGPT can serve as your daily writing assistant thanks to the GPT-3 computer program. You can improve your writing quality and style by following the chatbot's suggestions and feedback. Furthermore, the chat will auto-correct your spelling and grammar errors.
3. Create AI-powered customer service
Without a doubt, effective customer service is the primary motivator for business growth and customer satisfaction, especially when it is available 24 hours a day, seven days a week. In addition to content creation, the chatbot may perform linguistic tasks such as paraphrasing, summarising, translating, and answering questions. The primary benefit is that it provides personalized responses to each client, ensuring that consumers receive the information they require promptly.
4. Create original content
It's no surprise that AI-powered ChatGPT can transform SEO and marketing, creating new opportunities and opportunities. The chatbot can generate text that is nearly indistinguishable from human-written material thanks to its GPT-3 autoregressive language model. Having great content is one of the most important SEO strategies for increasing organic traffic and gaining the trust of both Google and readers. This is where ChatGPT comes in, providing content creation based on the most commonly used keywords and phrases.
5. Create and Manage Analytics Reports
Reports and spreadsheets are the banes of many marketers' professional lives. Companies, on the other hand, want data to show that their efforts are making a difference. ChatGPT can be a game-changer in this situation. Furthermore, this functionality can assist you in identifying new ranking opportunities that you might have missed otherwise. Assume you want to write regular expressions for analytics reporting but lack programming experience.
6. Creating Effective SEO Titles
Any writer will tell you that titles are one of the most difficult things to write, especially for SEO purposes. They often end up being dry topics like "How To Build Backlinks" or something equally dull. To spice things up, we asked ChatGPT for a list of titles for a backlinking page, and it returned ten options, all of which were more interesting than my "how to" line.
7. Creation of a Content Strategy
While it does not provide granular plans (though you could probably request them), it does provide a high-level set of tactics for content related to a specific field. One caveat to using a chatbot-created content strategy is the possibility that your closest competitors will do the same. As a result, you're all writing almost identical blog posts about "the benefits of AI," "how AI SaaS can improve efficiency," and so on.
8. Content Creation
Creating content can be difficult, especially if you don't have a skilled (and humble) writer on staff. It can, but you should probably avoid writing web pages and blog posts with it. In 2022, Google Search Advocate John Mueller stated unequivocally that the search engine considers artificial intelligence-generated content to be spam, a violation of the company's guidelines. When working with AI, you should always use human oversight.
9. Keyword Investigation and Analysis
ChatGPT makes keyword research virtually painless. Simply open the chatbot, enter a few of your target keywords, and ask for related ones. Based on its understanding of search results, ChatGPT will generate a list of related keywords. To test this feature, I searched a list of keywords related to a banking software provider. After a few moments, the chatbot presented me with a list of keywords and phrases that would have taken me much longer to generate using traditional keyword research.
10. Configure Custom Pixel Conversions
If you are a PPC marketer or an SEO expert who wants to set up custom conversions when users perform certain actions on the website but do not have the assistance of a web developer, it can be difficult in some cases. Yes, you can use Google Tag Manager when users click on the link, but you may need something else that isn't a built-in feature of GTM.