Yik Yak, The Anonymous Messaging App has returned and so have reports of cyberbullying.

After a four-year hiatus, Yik Yak, a once-popular anonymous messaging app that has been accused of cyberbullying and malicious language, is back. This time, the new owner promises to take stronger action against abuse. The new owner got the right to redevelop a location-based app from the original manufacturer calling it the same Yik Yak experience that millions of people knew and loved. Reviving Yik Yak, The Anonymous Messaging App as they believe the global community deserves a place where we can connect with people who are genuine, fair, and close to home. 

Yik Yak was popular on campus

Introduced in 2013, Yik Yak swept the country when it became popular not only on university campuses but also in junior high and high schools. The app allows users to anonymously post messages to platforms within a 5-mile radius of their location. The message can be evaluated positively or negatively by the user. At its height of popularity, TechCrunch raised $ 73 million and was valued at around $ 400 million in 2014.

In April 2017, the company announced that the Yik Yak, The Anonymous Messaging App would be discontinued after user engagement declined. By the end of 2016, user downloads were down 76% compared to 2015. The new company takes a stance against hate speech and bullying. Prior to its closure, Yik Yak was the target of hate speech and cyberbullying on high school and college campuses.

However, the newly released app states that owners are determined to take a strong stance against anonymous Cyber Abusers, threats, and other abuses. In the new YikYak, posting bullying messages, using malicious language, intimidating, or sharing someone's personal information violates the community guardrail.

Yik Yak, The Anonymous Messaging App states that if a user bullies another person, uses malicious language, threatens, or otherwise seriously violates company policy, YikYak may immediately ban it. Committed to making Yik Yak a fun place without bullying, intimidation, or any form of denial.

Some are worried that the resurgence of the app will cause a variety of reactions on Twitter, increasing the toxicity of the world while anonymous cyber absures jokingly complain anonymously about college life. The new Yik Yak is currently only available for download by US iOS users but will be expanded to more countries and devices in the near future.