The Global Cloud Security Market accounted for USD 4.1billion in 2016 growing at a CAGR of 24.6 percent during the forecast period of 2017 to 2024, driven by the increasing use of cloud services for curbing advances of cyber-attacks and data storage. It can be an outcome or solution focused on the security of compliance, governance and data protection.

Such services for data storage have doubled over the past few years. Furthermore, companies are transferring their data to these servers owing to cost-savings and flexibility. It is also used in non-traditional sectors such as social media and online gaming due to high storage space.

In 2016 Public services held 35.6 percent of the market share owing to its strong security track record and transparency of leading technology providers. However, a hybrid deployment is considered to be the fastest-growing market owing to cost-saving form, improved security, and enhanced organizational management. New capacities to help customers protect their users, data, and applications in the cloud are mentioned below.

Bringing Advanced Protection Program to the enterprise

Google’s Advanced Protection Program helps safeguard the personal Google Accounts of anyone at risk of targeted online attacks. Google Cloud introduced the Advanced Protection Program to G Suite, Google Cloud Platform (GCP) and Identity customers. Enterprise admins can allow their users most at risk of targeted attacks to enroll in the program.

Making Titan Security Keys available in Japan, Canada, France, and the UK

FIDO security keys provide the strongest protection against phishing, targeted attacks, and automated bots and other techniques that seek to compromise user credentials. Last year, Google launched our own Titan Security Keys with availability in the United States. Titan Security keys are useable including Google’s Advanced Protection Program.

Using machine learning to detect anomalous activity in G Suite

G Suite Enterprise admins can now automatically generate anomalous activity alerts in the G Suite alert center. The machine learning models monitor security signals in Google Drive to find potential security risks such as data exfiltration.

Allowing one-click access to thousands of additional apps

As organizations extend their use of SaaS apps, they need to reduce friction for users while maintaining security. Cloud Identity and G Suite already enable single sign-on (SSO) for apps that use modern identity standards like SAML and OIDC, but just as important in meeting organizations where they are in their cloud journey is the ability to support legacy apps that still require a username and password to authenticate.

The combination of standards-based- and password-vaulted app support will deliver one of the largest app records in the industry, providing seamless one-click access for users and a single point of management, visibility, and control for admins. Creating environments that are secure—and keeping them that way—is crucial for organizations that run in the cloud. These new features will help strengthen protection and securely enable cloud workloads and business processes.

Palo Alto Networks has launched Prisma

This is a new cloud security suite that aims to provide clarity while protecting data in clouds from attack. Prisma Access secures admittance to the cloud for branch offices and mobile users with a scalable, cloud-native architecture. Palo Alto Networks claims it blends enterprise-grade security with a globally scalable network. It is expected to soon run on Google Cloud Platform (GCP), which will extend the service to more than 100 locations.

According to Palo Alto Networks, Prisma simplifies and access, data protection and application security using four platforms -- Prisma Access, Prisma Public Cloud, Prisma SaaS, and VM-Series.