Incorporating the right CRM software can make a big difference.
Establishing an effective and long-term customer relationship has been the most crucial aspect of businesses of all sizes over the years. And in this digital age, it has become a company’s supreme priority in order to drive efficiency and excellence. This is where customer relationship management (CRM) comes into the “customer is king” scenario. It is all about the activities, strategies and technologies businesses use to manage interactions with their current and potential customers. In general, CRM is a management strategy helping organizations to build a relationship with their customers, while creating loyalty and customer retention at the same time.
Since customer relationship is crucial for a business, choosing the right CRM tool can be challenging. Once picked up the right tool and implemented appropriately, it can make a huge difference within an organization not only in terms of customer loyalty and retention, but boost overall profits.
Here is the list of all-time best CRM software vendors in the world.
Salesforce delivers an end-to-end suite of products for managing customer interactions, regardless of what stage they occur in. As it offers a range of individual products to choose from for creating the perfect ecosystem, leaders can perform deep customizations within any of the individual products. It also provides extensive flexibility based on business needs. Prominent applications include Sales Cloud, Marketing Cloud, Service Cloud and Commerce Cloud.
Zoho CRM enables an organization’s sales force to work more effectively and close more deals. It integrates lead management, marketing automation, contact management, multichannel forecasting, territory management, and a host of other capabilities. Built with conversational AI, it supports users by forecasting lead and deal success, offering a voice assistant, and suggesting activities to automate based on behavior analysis. With Zoho CRM, businesses can centralize their communication channels, save their time, act in context, track performance with real-time data, and many more.
HubSpot provides a full suite of capabilities that assist smart teamwork and enable companies to track, organize and close sales seamlessly. It has aimed its own offering squarely at the SME segment. HubSpot CRM is entirely free of charge and offers automated contact management, customized tracking and reporting. It provides companies the ability to assess and keep track of employee performance, facilitate coaching and improve team productivity, as well as store and access up to one million contacts with no expiration date.
Microsoft’s Dynamics 365 customer service is a complete suite of customer-centric capabilities to facilitate marketing, sales and customer service activities. It provides a company’s team with insights into customer satisfaction-boosting analytics and AI-powered features to spend less time searching and more time engaging. Dynamics 365 CRM also offers businesses the ability to gain a 360-degree view over every customer’s journey across all touchpoints, execute multi-channel campaigns, boost conversion rates, and personalize messaging, and others.
SAP provides a cloud-based customer experience suite built on the SAP C/4HANA framework, delivering marketing, sales, e-commerce, customer data and service capabilities. Features include sales automation, ABM, augmented intelligence, real-time data, multichannel campaigns and inventory management. The company also offers SAP CRM, a well-established solution for clients looking to deploy on-premise. It allows businesses to create personalized experiences by leveraging data from multiple channels and continuous updates for new interactions.
Oracle provides Siebel CRM products that support marketing, sales, service and other key areas of customer interaction via a suite of over 35 products. It helps businesses of all sizes to enhance customer experiences and automate processes. Available via the Oracle Compute Cloud Service (OCCS), Siebel CRM reduces TCO, enables companies to scale environments as needed, speed up the start-up time and achieve a minimum uptime of 99.95%. Siebel Open UI uses one framework that supports multiple use cases, such as mobile, touch and employee-facing, offering a tailored user experience based on role.
Pegasystems is the leader in software for digital transformation. It revolutionizes how leading organizations optimize customer experience and automate operations. The company’s CRM platform is built using Pega’s Situational Layer Cake™, enabling agility and tailored experiences. Pega’s AI-powered CRM Suite is transforming the way enterprises drive greater engagement across the entire customer journey. It allows companies to view real-time insights, engage customers, control AI deployment, optimize campaigns and boost revenue.