Subscription fatigue is growing as consumers question the need for more services.

Rising price sensitivity due to inflation is causing many to cut back on subscriptions.

Market saturation means increased competition, making it harder for services to retain users.

Consumers are frustrated by low-quality content, leading to increased cancellations.

Post-pandemic, many people prefer outdoor activities, reducing their need for subscriptions.

Subscription providers must offer greater value to stand out and keep users engaged. Consumers want better value and quality.