Temu has shattered records with over 483 million global downloads by October 2024. What’s behind its massive success?

Low prices and discounts drive Temu’s appeal. It offers budget-friendly options, especially loved by Gen Z shoppers.

A huge product range of items from over 100,000 merchants ensures shoppers find everything in one place.

Gamified shopping experiences like rewards and countdowns keep users engaged and drive impulsive purchases.

Massive ad campaigns, including Super Bowl commercials, have amplified Temu’s brand visibility.

With 42M downloads from Gen Z users in 2024 alone, Temu’s youth-friendly design ensures ongoing popularity.