How to Set Parental Controls on Prime Video?

A Complete Guide to Managing Parental Controls on Amazon Prime Video 

Amazon Prime Video offers a vast library of movies, TV shows, and original content for users of all ages. However, not all content is suitable for children. To help parents manage what their kids can watch, Prime Video offers built-in parental controls that restrict access to mature content and require a PIN to view. Setting up these controls is simple and can be done on any device.

Why Set Parental Controls on Prime Video?

Parental controls allow parents and guardians to manage viewing restrictions for family members, ensuring that children only access age-appropriate content. These controls help:

Block movies or shows with certain maturity ratings.
Prevent unauthorized purchases or rentals.
Restrict specific devices using a unique PIN.
 

Step-by-Step Guide to Setting Parental Controls

1. Access Prime Video Settings

Open the Prime Video app or go to primevideo.com

Sign in to your Amazon account.

Click on your profile icon in the top-right corner and select Account & Settings.

2. Navigate to Parental Controls

In the Account & Settings page, click on the Parental Controls tab.

You’ll find options to create or manage your Prime Video PIN and Viewing Restrictions.

3. Set Your Prime Video PIN

Create a 5-digit PIN to secure your account.

This PIN will be required to access restricted content or make purchases.

Choose a PIN that’s easy for you to remember but difficult for children to guess.

4. Adjust Viewing Restrictions

Under Viewing Restrictions, choose the maturity ratings appropriate for your household:

General (G) — Suitable for all ages.
Teen (13+) — Suitable for teens.
Young Adult (16+) — Moderate restrictions.
Adult (18+) — Full access.
 

Once set, Prime Video will restrict content beyond the selected rating.

5. Apply Restrictions to Devices

You can choose which devices the restrictions apply to — for example, only your smart TV or tablet.

Select or deselect devices from the list accordingly.

This allows adults to have unrestricted access on personal devices while keeping children’s screens safe.

6. Restrict Purchases

Under Purchase Restrictions, enable the option that requires your PIN for every purchase or rental.

This prevents accidental or unauthorized spending.

Managing Profiles for Kids

Amazon also offers Kids Profiles, which automatically filter out mature content and display only age-appropriate shows and movies.

To create a Kids Profile:

Go to Manage Profiles on Prime Video.

Select Add New → Kids Profile.

Customize the profile name and age group for tailored recommendations.

Tips for Better Control

Update your PIN regularly to maintain security.

Review and adjust restrictions as your children grow older.

Enable Watch History access to monitor what content has been viewed.

Conclusion

Setting parental controls on Prime Video is an effective way to ensure a safe and family-friendly viewing experience. With just a few steps, parents can filter content, block purchases, and manage access across devices. By combining these controls with Kids Profiles, Amazon Prime Video gives families the flexibility to enjoy entertainment responsibly while maintaining peace of mind.