Tata Group unveiled a new logo and plane livery as part of its efforts to rebrand Air India
The visual identity of Air India has undergone an exciting upgrade as part of its continuous transformation. The airline has unveiled a new logo, branding, and livery that, on the international stage, portrays a contemporary and dynamic India.
Essential details of Air India's new appearance:
The apex of a gold window frame inspired the new logo, "The Vista," which stands for boundless potential and forward-thinking. It demonstrates the Tata Group’s airline dedication to embracing the future and its contribution to the development of the aviation sector in India. The plane livery for Air India features a modern color scheme and style. Golden highlights on the tail offer luxury while maintaining the traditional colors of red and white. The whole design reflects a confident and energetic India.
Air India's new appearance is a significant change from its previous appearance, yet it is required. The airline wants to reinvent itself as a cutting-edge, modern carrier that can rival the best in the world. It will be fascinating to watch how people react to the new style, which is a positive step.
Air India has also disclosed several modifications in addition to the new branding, livery, and logo as part of its transformation plan. These modifications include a new aircraft fleet, onboard amenities, and a loyalty scheme. Air India also spends money on new technology and infrastructure to enhance its operations.