Top Three Digital Marketing Trends of Focus in 2021
With the chaos of 2020, we are looking ahead to better things in 2021. While some of the pre-pandemic digital marketing trends needed to adapt …
The Importance of Predictive Analytics in the Era of Digital Marketing
Predictive analytics is not a new thing now in the digital marketing space. Predictive analytics tools analyzing tons of data and converting it into insights …
Why More and More Companies are Using AI for Digital Marketing?
Brands are leveraging AI and machine learning to create better personalized customer experience via digital marketing. Artificial Intelligence (AI) has been a trending topic for …
Influencer Marketing: The Impact on Diverse Industries
What benefits healthcare, retail and other industries can get from influencer marketing? Marketing has always been at the core of businesses, regardless of types and …
Balancing Marketing Automation and Personalization to Drive Customer Experience
In today’s digital world, businesses are rapidly embracing automation tools in order to deliver smooth and convenient services to their customers. Automation has made modern …
How Augmented Reality is Transforming Marketing Techniques
The adoption of emerging technologies is transforming the companies across each industry, as the business leaders or decision makers are progressively seeking and pouring huge …
Top 6 Marketing Automation Tools Every Marketer Should Look Out for in 2020
Today’s competitive business environment has led companies to keep growing with the ongoing development and advancements of technology. However, it has become difficult for marketers …
Considering the Impact of Big Data While Managing E-commerce Business
In today’s business landscape, the significance of data matters a lot. Organizations across industries are well aware of the fact that data is a new …