World Cup Hero Jemimah Rodrigues Sees Endorsement Fees Double After Historic Triumph

Advertisment

On Sunday, the Indian women’s cricket team made history by defeating South Africa in the ICC World Cup final. As a result, some of the top performers from the  tournament have seen their brand values shoot up. 

According to the reports, the brand value of Indian women’s team members have almost doubled. Brand value of players like Jemimah Rodrigues who performed outstandingly during the semi-final against Australia have increased to 100%.

The Endorsement Windfall: Doubling of Fees and New Deals

Managing Director of Baseline Ventures, Tuhin Mishra, said “Since this morning, there's been a rush of brand queries-not just new endorsements but also renegotiations, with fee increases upwards of 25-30%.”

Advertisment

Apart from this, Chief Commercial Officer at JSW Sports (an agency that manages Jemimah), Karan Yadav shared that “We've been flooded with requests almost immediately after the match against Australia was completed. We're in conversation with brands across 10-12 categories.” As of now, the cricketer Jemimah reportedly charges brand endorsement fees anywhere between the range of Rs. 75 lakh and Rs. 1.5 crore.

Beyond the Bat: Factors Driving Rodrigues' Marketability Surge

Jemimah Rodrigues' marketability surge is primarily fueled by several elements beyond her performance, though her performance has been incredible throughout the tournament. Experts hold on to her inspiring comeback story as a key factor in her appeal. The cricketer was previously dropped from the side but returned strongly on account of her winning mentality.

Her emotional authenticity and candidness have resonated deeply with audiences. Moreover, she openly discusses the struggles she went through during the World Cup. This behaviour adds a layer of relatability to her public image. 

Advertisment

Rodrigues has now achieved her spot alongside established stars like Harmanpreet Kaur and Smriti Mandhana. Her repeated display of outstanding performances also makes her one of the most promising faces in women's sports.

Jemimah Rodrigues' brand value has surged by up to 100% after her incredible performance in India's maiden Women's ODI World Cup victory. Her match-winning semi-final century and the team's victory have driven her endorsements from renowned brands.

This has doubled her fee range to between Rs. 75 lakh and Rs. 1.5 crore per deal, significantly narrowing the commercial gap that male cricketers used to dominate once. However, the challenge now is for brands to sustain this recognition beyond the immediate buzz created by the victory.

Advertisment