As technology grows increasingly important in our lives, businesses are turning to managed service providers (MSPs) to outsource their technology needs. MSPs offer a wide range of services, from computer and network maintenance to cloud services and data backup.
Given the high demand for MSP services, it’s no surprise that many businesses are looking to market their MSP services. A large component of that marketing is occurring on social media, where businesses can reach potential clients through paid and organic methods.
In this article, we’ll cover the basics of MSP marketing on social media and how an MSP should market to grow their business.
Paid Social Media MSP Marketing
The first and likely most effective route MSPs can take to market their business is through paid social media. Platforms like Facebook and LinkedIn offer a wide range of advertising options, including boosted posts, ads targeting specific demographics or interests, and even retargeting campaigns that show your ad to people who have visited your website before.
Paid social media marketing can be extremely effective in reaching new potential customers, and with the right targeting it can be very cost effective as well. For example, if you want to target businesses in a specific geographic area, Facebook’s location-based targeting can ensure your ad is shown only to people in that place at a certain time. This granularity makes it possible to target your campaigns very narrowly, ensuring that you’re not wasting money on ads that no one will see.
LinkedIn also offers a wide range of options for paid advertising. For example, you can target specific job titles or companies with your ads, or even create custom audiences made up of your current customers’ contacts. LinkedIn also offers retargeting, which can be a very effective way to reach people who have already shown an interest in your business.
Whichever platform you choose, it’s important to understand that paid social media marketing depends on two things: your ability to create quality content and your targeting abilities. When you’re creating your ads, make sure the messaging is on-brand, interesting to your target market, and useful.
Organic Social Media MSP Marketing
In contrast with paid advertising, organic social media marketing relies on creating interesting and engaging content that will naturally be shared by followers. This type of marketing can be more time-consuming but also has the potential to reach a larger audience, and the quality of the content will be a deciding factor in how successful it is.
Many large brands have built their businesses entirely on organic social media marketing, and there are plenty of tips and tricks to help MSPs get started. One important thing to keep in mind is that quality always trumps quantity; it’s better to post fewer high-quality updates than dozens of low-quality ones.
Some ideas for organic social media content include blog posts, images, infographics, videos, and surveys. It’s also important to mix up the types of content you share to keep followers engaged. For example, you could post a blog article one day, an infographic the next, and a video on the following day.
Facebook, Twitter, and LinkedIn are the most popular social media platforms for B2B businesses, so these should be your primary focus. However, don’t neglect other channels like Instagram, Pinterest, and TikTok.
In summary, MSP marketing can be an incredibly effective way to reach new customers and grow your business. It can be a great way to connect with potential clients, and it can help you build a strong relationship with existing clients. There are many different marketing techniques that you can use, and the best approach will vary depending on your business and particular goals. Social media is almost always a key part of any MSP marketing strategy, but other tactics such as email marketing, content marketing, and paid advertising can also be very effective. By using a variety of different marketing techniques, you can reach more potential customers and grow your business faster.